When you think of marketing for your company, do you picture a list of tasks that need to get done or do you imagine a large-scale marketing plan of action? It is essential to understand the difference between the two because marketing tasks will leave you spinning your wheels, working tirelessly without seeing many trackable […]
A collection of the best copywriting blogs for training, education, examples, and learning.
How to build a marketing team, sort the team roles, assign work with efficiency, manage productivity, and set up your employees for success! Also, discover the individual departments within your marketing team and how to manage the overall strategy and vision.
SEO is a term that gets thrown around a lot… and frankly, many business professionals don’t fully understand the meaning and relevance that SEO has for their business. In fact, we see it often – lots of business owners and company employees dump a lot of money into SEO and don’t really see the results […]
The moment a business owner makes the decision (or gives the go ahead) to create a new business website, or upgrade the site that’s been a ‘placeholder’ for the last 10 years, the first step is often to make a list of what the site will need before the launch. You start thinking through your […]
Are you recording videos for your business? Is it difficult for you to talk to the little red dot on the camera instead of a real person? If you are making videos, you’re probably trying to do them all in one take, right? And it feels like the pressure is on to say things exactly […]
You have worked hard to come up with the perfect business name; your next step is to see if the .com is taken or, if by some providence from on high, it is still available. Before even searching, you already have a feeling that the .com is not going to be available and that you’re going […]
Let’s talk about creating a social media content calendar. If you feel like you are constantly playing catch up on social media, you’re not alone. Perhaps you’ve even experienced a little bit of success and momentum… your problem is keeping it up over the long haul. How about replacing the feeling of ‘dropping the ball […]
We work with a lot of clients who fall into two schools of thought: they either see the benefit of great sales copy and want to be able to produce it themselves, OR they don’t realize how necessary great copy is to gaining new leads, converting sales, and raising prices. Let’s start there. Sales copy […]
What is an e-commerce business? E-commerce is the practice of selling products and services online. If your company sells products and/or services primarily online, then you have an e-commerce business. E-commerce businesses can sell a wide range of products and services, from books, courses, and training tools, to industry-specific products like hair supplies, mule saddles, […]