How to Build an In-House Marketing Team
When it comes to marketing, many business owners have been their own in-house marketing team and because of necessity, they had to figure out how to run it all. They’ve been online for years, read a few books, and even hired a marketing firm in the past. But for some reason, their marketing isn’t working […]
The Basics of SEO Every Business Should Know
SEO is a term that gets thrown around a lot… and frankly, many business professionals don’t fully understand the meaning and relevance that SEO has for their business. In fact, we see it often – lots of business owners and company employees dump a lot of money into SEO and don’t really see the results […]
How to Make A Splash Page Website
The moment a business owner makes the decision (or gives the go ahead) to create a new business website, or upgrade the site that’s been a ‘placeholder’ for the last 10 years, the first step is often to make a list of what the site will need before the launch. You start thinking through your […]
Talking On Camera Doesn’t Have to Be Hard
Are you recording videos for your business? Is it difficult for you to talk to the little red dot on the camera instead of a real person? If you are making videos, you’re probably trying to do them all in one take, right? And it feels like the pressure is on to say things exactly […]
Alternatives to .com Domain Names, How to Choose the Best One
You have worked hard to come up with the perfect business name; your next step is to see if the .com is taken or, if by some providence from on high, it is still available. Before even searching, you already have a feeling that the .com is not going to be available and that you’re going […]
How to Create A Social Media Content Calendar
Let’s talk about creating a social media content calendar. If you feel like you are constantly playing catch up on social media, you’re not alone. Perhaps you’ve even experienced a little bit of success and momentum… your problem is keeping it up over the long haul. How about replacing the feeling of ‘dropping the ball […]
How to Take Your Sales Copy From Good to Great
We work with a lot of clients who fall into two schools of thought: they either see the benefit of great sales copy and want to be able to produce it themselves, OR they don’t realize how necessary great copy is to gaining new leads, converting sales, and raising prices. Let’s start there. Sales copy […]
How to Create An E-commerce Marketing Strategy
What is an e-commerce business? E-commerce is the practice of selling products and services online. If your company sells products and/or services primarily online, then you have an e-commerce business. E-commerce businesses can sell a wide range of products and services, from books, courses, and training tools, to industry-specific products like hair supplies, mule saddles, […]
Email Subject Line Best Practices
You’ve been told that email is vital to your business, that it is vital for communicating with your customers, but for some reason your customers don’t get past your email subject lines to actually open the messages you send. Your open rate is below 20%, yet over 80% of the customers on your list never […]
4 Essentials for Creating High Quality Video Interviews
Are you using Skype, Zoom, FaceTime or another video platform for hosting video interviews? Are you ready to take your video game up a level without breaking the bank? Do you want to learn how to create high quality video interviews that are crisp and clear? The easiest part of creating high quality video interviews […]
