Promotions and sales targeted to non-customers<\/li>\n<\/ul>\n\n\n\nRelationship Building<\/h3>\n\n\n\n Building and maintaining healthy client relationships is key to your business\u2019 success and growth, which is why we include our relationship building strategy as part of the 12 Month Marketing Playbook. <\/p>\n\n\n\n
To support the theme and focus of your ecommerce marketing plan, our monthly plays include creating and publishing engaging content and experiences to build trust and point attention back to each month’s promotion.<\/p>\n\n\n\n
Whether it be through your organic social media outlets or a thoughtful email newsletter or nurture sequence, the goal is to keep your business in front of your customers so that they always remember where to turn when they have a problem that your business can solve. <\/p>\n\n\n\n
E-commerce Marketing Courses<\/h2>\n\n\n\n Maybe you aren\u2019t ready to hire an e-commerce agency. Perhaps you have one or two people working with you and want to put them to work executing an e-commerce marketing campaign that would normally be done by an agency.<\/p>\n\n\n\n
If that is the case, you (and your team) can really benefit from high quality e-commerce marketing courses.<\/p>\n\n\n\n
You want a course that will help you dial up a marketing strategy and help you execute the marketing operations \u2014 not simply one or the other. And, yes, you want a course that focuses on e-commerce marketing.<\/em><\/p>\n\n\n\nPractical Training that\u2019s Easy to Implement<\/h3>\n\n\n\n You will find no shortage of course options on the internet. Before you make a purchase, be sure that the training inside the course is practical and easy to implement. If the material is all strategy with very few action steps, you\u2019ll find yourself with a lot of knowledge but little direction on how to implement it.<\/p>\n\n\n\n
If you intend to run social network ads, make sure your course includes practical training on how to use the different networks you\u2019re planning on advertising through.<\/p>\n\n\n\n
If you intend to drive traffic to your website through search engines, make sure your course includes step-by-step instructions on how to craft an article for SEO ranking as well as what search engines look for.<\/p>\n\n\n\n
It\u2019s easy to go heavy on strategy and light on implementation (or vice versa). The best way to ensure you get a balanced curriculum is to ask questions of the course creator and explore all sales materials that are available prior to purchase.<\/p>\n\n\n\n
A Focus On Driving Sales<\/h3>\n\n\n\n You\u2019ll find thousands of courses on social media in your search for an e-commerce marketing course. In almost all cases, you\u2019ll want to pass on these options as many of them will fail to actually focus on converting sales. This is not to say that they aren\u2019t worth it \u2014 but remember, we\u2019re looking for a course on e-commerce marketing, not just social media.<\/p>\n\n\n\n
Your course should be focused on creating a strategy that is all about increasing sales, converting prospects into leads, and leads into customers.<\/p>\n\n\n\n <\/noscript>You want a single plan that helps you start generating revenue right away\u2026 not months down the road.<\/figcaption><\/figure>\n\n\n\nA course worthy of your time will focus all the curriculum on creating a single strategy that is aimed squarely at conversion. <\/p>\n\n\n\n
There are other aspects of online marketing you can buy supplemental courses for, particularly when you want to go deeper into a specific area. But for starters, you want a single plan that helps you start generating revenue right away\u2026 not months down the road.<\/p>\n\n\n\n
Accessing your course and going through the material should be easy and even fun! Make certain that the course you go with has a great delivery system, be easy to access, and track your progress. <\/p>\n\n\n\n
While you may believe that all courses would have video based training, you\u2019ll find that some are strictly reading. This isn\u2019t a bad thing \u2014 especially if you prefer to read rather than watch \u2014 it\u2019s just important that you know exactly what you\u2019re getting, how the material will be delivered, and what format it will be delivered in before you make a decision.<\/p>\n\n\n\n
On top of this, make sure that everyone on your team will have access to the material. Some courses will limit the material to only the purchaser and will require you to have multiple seats to allow your team to go through. <\/p>\n\n\n\n
Go Through the Material<\/h3>\n\n\n\n Last, and definitely not least, make sure you go through the material completely. Have a plan for when and where you will go through the material so it doesn\u2019t become another \u2018book on the shelf\u2019 that you\u2019ll read someday. If you are planning to walk through the course alone, hold yourself accountable by creating weekly \/ monthly \/ quarterly goals. Consider asking the course creator if they have a curriculum schedule to follow. If not, consider making one yourself.<\/p>\n\n\n\n
It doesn\u2019t have to be complicated. Review the lessons – how long are they? Do they require a great deal of homework? If so, how much time should you allot to getting it done? Once you have a rough idea of how much time you\u2019ll need, block out time in your schedule.<\/p>\n\n\n\n
Consider asking a colleague to keep you accountable and check in on your progress from time to time.<\/p>\n\n\n\n
If you\u2019re going through this with a team, accountability might be a little easier, but because others are involved, it\u2019s even more important to follow through.<\/p>\n\n\n\n
Discuss ahead of time how you plan to work through the material. Will you go through it all together or do some on your own and come back to discuss and analyze? Consider creating a weekly schedule (same time and place each week) where you\u2019re all committed to walking through the material together.<\/p>\n\n\n\n
The point is, don\u2019t just buy a course and not follow through. This is the equivalent of putting on your workout clothes and not going to the gym. Put in the time and effort and you – and your team – will learn something of value that you can apply to the way you operate your business.<\/p>\n\n\n\n <\/noscript>If you have identified a real solution to a real problem and are telling that story to the right people, then there\u2019s no reason why you can\u2019t experience a successful, flourishing business.<\/figcaption><\/figure>\n\n\n\nYour E-commerce Business Can Profit<\/h2>\n\n\n\n No matter what size your business or how big your team, the bottom line is that you CAN profit, but it takes a thoughtful, intentional approach.<\/p>\n\n\n\n
If you have identified a real solution to a real problem and are telling that story to the right people, then there\u2019s no reason why you can\u2019t experience a successful, flourishing business.<\/p>\n\n\n\n
This is where good e-commerce marketing comes into play. With the right product \/ service paired with the right tools to help tell its story, you will be able to reach more of the right leads, grow your customer base, and close more sales.<\/p>\n\n\n\n
At The Blocks Agency<\/a>,it\u2019s our job to bridge the gap between our clients and the customers they serve. When we succeed, they succeed.<\/p>\n\n\n\nAnd because every company deserves a marketing plan that is not only profitable but affordable, it\u2019s our pleasure to help businesses like yours build a marketing plan that\u2019s going to produce results.<\/p>\n\n\n\n
And when we say results, we mean lasting, meaningful results represented through higher lead conversion rates, newer and better<\/em> leads (the ones who will actually buy your product!), and customers who keep coming back because they clearly see the value you offer through the solution you have for their problem.<\/p>\n\n\n\nHow do we do this? Through these three offerings:<\/p>\n\n\n\n
The Course<\/strong> – for those businesses who are not yet ready to hire a full blown agency, but want the do-it-yourself approach.<\/p>\n\n\n\nThe Workshop<\/strong> – for businesses who are looking for personalized instruction and partnership with our agency to build a customized plan, but still want to take the plan and run with it.<\/p>\n\n\n\nThe Agency<\/strong> – for companies who are ready to bring on a team of experts to take the marketing reins and raise the bar on their digital marketing like never before. <\/p>\n\n\n\nOne of our core values at The Blocks Agency is, \u201cwe invest in the outcome we may never see.\u201d We know that on the other side of every marketing campaign is a human looking for a solution to a problem that your business is able to solve.<\/em><\/p>\n\n\n\nAs an e-commerce marketing agency, our job is to tell your story well to the right<\/em> people, and when we do that, lives are changed for the better. We may not ever see that success (hopefully our clients do!), but that\u2019s part of the investment we\u2019re making through creative, strategic, and thoughtful digital marketing.<\/p>\n\n\n\nIf you find yourself needing help with your marketing plan, but unsure of your next right step, we have an option for you. We know there is no \u201cone size fits all\u201d marketing plan, but there is one approach that can be applied to a variety of e-commerce industries that truly works, and we know this because we\u2019ve seen it happen over and over again. <\/p>\n\n\n\n
Our mission is to market so you grow and we\u2019d love to pass on our knowledge to help you do just that. We invite you to schedule your free content marketing call<\/a> and we\u2019ll deliver a 15 minute marketing hit list that you can take and apply today.<\/p>\n\n\n\nThink you need more? Let us put together a free assessment and recommended next-steps.Learn more today.<\/a><\/p>\n\n\n\nLet us show you how a simple marketing approach can work for<\/em> you.<\/p>\n","protected":false},"excerpt":{"rendered":"What is an e-commerce business? E-commerce is the practice of selling products and services online. If your company sells products and\/or services primarily online, then you have an e-commerce business. E-commerce businesses can sell a wide range of products and services, from books, courses, and training tools, to industry-specific products like hair supplies, mule saddles, […]<\/p>\n","protected":false},"author":1,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[25],"acf":[],"yoast_head":"\n
Create An E-commerce Marketing Strategy | The Blocks Agency<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n