{"id":151,"date":"2021-02-11T13:14:00","date_gmt":"2021-02-11T20:14:00","guid":{"rendered":"https:\/\/theblocksagency.com\/?p=371"},"modified":"2022-11-08T14:28:27","modified_gmt":"2022-11-08T14:28:27","slug":"write-sales-copy","status":"publish","type":"post","link":"https:\/\/theblocksagency.com\/write-sales-copy\/","title":{"rendered":"How to Take Your Sales Copy From Good to Great"},"content":{"rendered":"\n
We work with a lot of clients who fall into two schools of thought: they either see the benefit of great sales copy and want to be able to produce it themselves, OR they don\u2019t realize how necessary great copy is to gaining new leads, converting sales, and raising prices.<\/p>\n\n\n\n
Let\u2019s start there. Sales copy is essential\u2026 and great sales copy? Well, that\u2019s necessary if you want to get a maximum return on all the hard work you\u2019ve put into developing a business.<\/p>\n\n\n\n
Great copywriting tells your story well to the right people \u2013 your prospective customers and returning clients. Great copy is the difference between an email campaign that falls flat \u2014 no opens, no replies, no sales \u2014 and an email campaign that tells a story, provokes desire, and results in dollars spent. In short, an email that generates income for your business.<\/p>\n\n\n\n
Great copywriting is part of your brand narrative and represents who you are, who you\u2019re for, and what you do.<\/p>\n\n\n\n
So what does it take to write great copy? You don\u2019t have to be a professional writer to learn how to communicate your business, service, or product well. The good news is, the more you practice, the better you\u2019ll get.<\/p>\n\n\n\n
We\u2019ve put together three simple tips to help you become a better communicator through your writing so that no matter what it is you\u2019re saying, your message is clear and gets the job done.<\/p>\n\n\n\n
So without further ado, here are three simple tips to help you write better sales copy.<\/p>\n\n\n\n
Before you sit down to actually write out your message, it\u2019s best to know and grasp what it is you\u2019re wanting to communicate.<\/p>\n\n\n\n
That may sound a little obvious, but the truth is a lot of people will sit down to write sales copy feeling very motivated and inspired, getting caught up in the excitement of a big sale, a new product, or a signature service launch \u2014 only to forget the basic message they\u2019re trying to get across.<\/p>\n\n\n\n
Throw in the variety of platforms for which you must write (social, web, email, ads, video, etc.), the unique audiences of each marketing channel, and having to narrow your message to speak to that audience with brevity and poignancy. It can be a challenge. All things considered, it\u2019s easy to become discouraged and find yourself trying to formulate the copy with low enthusiasm.<\/p>\n\n\n\n
So before you start, identify the main message you\u2019re trying to communicate.<\/p>\n\n\n\n
Here are some questions to ask yourself:<\/p>\n\n\n\n
Jot down some answers to the previous questions and compile your thoughts. Compose a few draft sentences. Later on, you\u2019ll find some sample sentences to help develop your main message.<\/p>\n\n\n\n
You want to be sure to consider the type of person you\u2019re wanting to reach. Picture who might be on the receiving end of your message. Think about how your message might come across to people in different stages, seasons, and situations. What are they currently facing that might present a challenge or hesitation for them? What might they be celebrating that could encourage them to pick your product or service today?<\/p>\n\n\n\n
As you review your focal sentence, imagine how people on the following list might interpret it.<\/p>\n\n\n\n
Decide who you\u2019re attempting to sell to. If you were them, what would you need to hear? Do you think they would be drawn to you and your product or service?<\/p>\n\n\n\n
Put yourself in their shoes to imagine their life and why they would want your product or service. What style of communication would that person most likely read and receive \u2013 simple or detailed? Warm or direct?<\/p>\n\n\n\n
What aspects of your business would most likely resonate with them? What might be important to them \u2013 your values or your prices? Perhaps your personal story or another detail?<\/p>\n\n\n\n
How does your target audience spend their spare time? Are they outdoorsmen, homebodies, or club hoppers? Maybe they enjoy reading, loud concerts, or hiking\u2026<\/p>\n\n\n\n
What are your people most concerned with in their circumstance or stage of life \u2013 is it health, finances, safety, or singleness? Are they stressed over work, their children\u2019s behavior, their weight, or their aging parents?<\/p>\n\n\n\n
Now that you\u2019ve imagined several different types of people and taken some time to put yourself in others\u2019 shoes, make note of the top three types you think your product or service would resonate with the most.<\/p>\n\n\n\n
Taking your sample sentences from earlier and the list of possible target audiences you just made, check out the following examples we\u2019ve provided to help you narrow down your final message.<\/p>\n\n\n\n