Are you recording videos for your business? Is it difficult for you to talk to the little red dot on the camera instead of a real person?<\/p>\n\n\n\n
If you are making videos, you\u2019re probably trying to do them all in one take, right? And it feels like the pressure is on to say things exactly right as soon as the camera is rolling.<\/p>\n\n\n\n
It\u2019s very common to get into the trap of thinking that you need to have it all memorized perfectly and get it perfect the first time.<\/p>\n\n\n\n
When it comes to recording a video for your business, don\u2019t get overly concerned about WHAT you\u2019re saying. Rather, try to concentrate on WHO you\u2019re talking to.<\/p>\n\n\n\n
This one tweak can change the entire feel and focus of your business video shoots.<\/p>\n\n\n\n
Consider this: If you were trying to sell something to someone in person and you fumbled over your words a bit, you\u2019d recover with no problem because of the energy that exists between people when we interact.<\/p>\n\n\n\n
There\u2019s an easier, natural chemistry when we\u2019re discussing something face to face with people.<\/p>\n\n\n\n
But when you\u2019re recording a video, there\u2019s no one on the other side of the table. When this is the case, try to think about who you\u2019re talking to rather than the words that you\u2019re using. Just talking to their situation makes it a lot easier to record a video.<\/p>\n\n\n\n
So think about your ideal customer or a specific client you\u2019re working with. Put yourself in their shoes. What is it about what you\u2019re selling that would draw them in? What\u2019s the solution you\u2019re holding that they want to get their hands on?<\/p>\n\n\n\n
When we focus solely on what we are selling and getting our words just right, it distracts us from relaxing and being natural.<\/p>\n\n\n\n
It\u2019s easy for a short video to turn into a long, drawn out project when we\u2019re not thinking about the right things.<\/p>\n\n\n\n
The people you\u2019re shooting the video for really need to hear what you have to say. It\u2019s much smoother to communicate and finish up your video when you intentionally get your mind into a place where you\u2019re thinking about who the video is for.<\/p>\n\n\n\n
Our company owner, Dave Shrein, made a short video on this very subject. He was trying to communicate correctly but actually messed up over and over. It wasn\u2019t working. The pressure he had on himself was too high. He was trying to do it exactly right, which ended up distracting him from the feel and words he actually wanted to get across.<\/p>\n\n\n\n
It was around take 20 when he realized his mind needed to shift from stressing about using all the right words to thinking about the person on the other side of the screen that would be watching the video.<\/p>\n\n\n\n
Once his focus changed and he intentionally wrapped his mind around who he was speaking to, he had 2 takes that contained great content he could work with.<\/p>\n\n\n\n
His tip is to pretend the person you\u2019re speaking to on your video is actually in the room while you record.<\/p>\n\n\n\n
That\u2019s a really simple way to get out of your own head and into a more natural mode of communicating.<\/p>\n\n\n\n
We hope this little tip to tweak your mindset helps you record videos for your business!<\/p>\n\n\n\n
Take a deep breath, focus on your client, and happy filming!<\/p>\n\n\n\n