{"id":2307,"date":"2023-01-15T22:48:06","date_gmt":"2023-01-15T22:48:06","guid":{"rendered":"https:\/\/theblocksagency.com\/?p=2307"},"modified":"2023-01-19T22:47:15","modified_gmt":"2023-01-19T22:47:15","slug":"best-copywriting-blogs-roundup","status":"publish","type":"post","link":"https:\/\/theblocksagency.com\/best-copywriting-blogs-roundup\/","title":{"rendered":"A Roundup of Best Copywriting Blogs"},"content":{"rendered":"\n

Looking to brush up on your copywriting skills? Ready to take your copy conversions to the next level? Any good writer knows the best way to improve their writing is by learning from other writers! <\/p>\n\n\n\n

We have compiled a list of the best copywriting blogs to refer to for training, education, examples, techniques, and insights for writing persuasive and compelling copy.<\/p>\n\n\n\n

Before you start exploring the list compiled by our copywriting team, it’s important to understand what copywriting is, what makes someone a copywriter, what’s the difference between copywriting and traditional writing, and other copywriting basics.<\/p>\n\n\n\n

So let’s get started! <\/p>\n\n\n\n

Copywriting \u2013 what is it? It is the process of crafting words that persuades or influences an audience, often to take some form of action, such as purchasing a product or service. If you’ve read a sales page, you’ve read copy. If you’ve seen an ad on social media, the caption and script are examples of copywriting. <\/p>\n\n\n\n

Copywriting is integral to any business or organization’s success because it is the language you use to drive conversion and sales. Copywriting will bring you leads, engage your existing audience, and help promote awareness of your brand. <\/p>\n\n\n\n

You use copywriting when you write emails to your newsletter subscriber base. When you’re creating social captions, that’s copywriting. Sales documents, landing pages, and the button someone pushes to purchase on your site? Those are all copywriting examples, too. The words you use to sell something count as copywriting \u2013 it’s foundational to your business’ success to get this right.  <\/p>\n\n\n\n

Someone who writes copy for a living is called a copywriter. Copywriters help businesses communicate their messages correctly and effectively.  This helps brands create relationships with new customers and build trust and awareness around their services, products, or brands as a whole.<\/p>\n\n\n\n

Disclosure: When you purchase through links in our articles, we may earn a small commission.<\/em><\/p>\n\n\n\n

The Difference Between Writing and Copywriting<\/h2>\n\n\n\n

Writing and copywriting are often confused, and there are key differences that are important to understand, especially if you’re hiring a writer. Not all writers are copywriters \u2013 writing copy is a specialized, technical process that requires significant marketing and linguistic training. <\/p>\n\n\n\n

Writing is the overall process of composing stories, pieces of information, and ideas into a cohesive and readable form. Copywriting, in contrast, is a subset of writing that focuses explicitly on creating content for marketing and advertising purposes. Copywriting must be direct, efficient, and persuasive in its approach, whereas writing can be more creative and reflective in its focus. <\/p>\n\n\n\n

It could be said that Stephen King<\/a> is a great writer. Ray Edwards is a great copywriter<\/a>.<\/p>\n\n\n\n

Stylistically, there are differences as well. Writing typically follows a specific style and format, adhering to standards such a the Associated Press Stylebook<\/a> or the Chicago Manual of Style<\/a>, whereas copywriting needs to be tailored to the individual needs of the audience and the to-be-advertised product or service and often pushes against the rules of grammar if not outright disregarding grammatical norms. Writing conveys ideas in a meaningful and engaging way while copywriting is the intentional use of persuasive language to promote a product or service and engage potential customers.<\/p>\n\n\n\n

Not everyone can instantly be a great copywriter or writer; it takes a specific skill set developed over time. Writing, no matter the style or purpose, is a craft \u2013 it takes years of consistent effort to develop your technical writing voice and learn the marketing and advertising psychology behind linguistics. Learning to level up your writing and increase your conversions through language is vital for honing your skills and helping bring profit to your business or clients. <\/p>\n\n\n\n

No matter where you’re starting, your writing can become more and more skilled! Anyone can develop their voice, learn to write copy that converts, and increase their profits using their words. <\/p>\n\n\n\n

And when it comes to copywriting, the more you know about your audience and product, the easier it will be to write persuasive sales copy.<\/p>\n\n\n\n

This copywriting roundup is invaluable for anyone learning more about copywriting and the writing process. It contains a comprehensive list of copywriting blogs and resources so that you can find other writers to study. <\/p>\n\n\n\n

You’ll find a list of the best copywriting blogs in the industry and discover new ones you may not have encountered before. For each blog on our list, we have included a minor feature about the writer(s), their writing focus area, and something they offer for purchase.<\/p>\n\n\n\n

Whether you\u2019re looking for practical tips on how to write better copy or want to stay up-to-date on the latest trends in the industry, this roundup of copywriting blogs is a great place to start.<\/p>\n\n\n\n

Writing Blog Posts Versus Writing Sales Copy<\/h2>\n\n\n\n

In the same way that narrative writing is fundamentally different from copywriting, there is also a distinct difference between writing long-form copywriting like blog posts or articles and specific sales copy like sales pages or landing pages. <\/p>\n\n\n\n

Long-form copywriting is necessary when an audience isn’t familiar with the type of product or the industry a business represents. Longer form content is needed to explain and familiarize the audience with the product and what role it could have in the end user’s life.<\/p>\n\n\n

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Long-form copy ultimately tries to win over a reader’s trust by compellingly providing information or instruction, which is why it is longer. To do this, the writer works to include inspiration (how the product can be used) or insight (why the product is necessary) in the copy being written. <\/p>\n\n\n\n

Sales copy can also be short-form. Short-form copy is also about winning over trust but in a not-so-subtle way, drawing clear lines for the reader with highly persuasive wording. The ultimate goal is to persuade the reader to overcome all objections to make a purchase.<\/p>\n\n\n\n

Short-form copy is best used when the audience is already familiar with the product’s industry or intended use, but perhaps they’re not clear why a particular brand should stand out. <\/p>\n\n\n\n

For example, if we were selling a ballpoint pen, it’s a safe assumption that most people know what the pen does, looks like, and is used for. We wouldn’t have to write copy about what a pen is. <\/p>\n\n\n\n

However, to successfully convert a sale, we’d need to tell you why our pen outperforms any other brand’s pen and why it’s the best choice over the competitor’s option(s). <\/p>\n\n\n\n

The difference is that we’re taking the time to educate, inform, and motivate an audience about our specific features and benefits, not necessarily the industry or product type itself. It is where short-form content comes in, ready to give the necessary details only, which are often more concise.<\/p>\n\n\n\n

While long-form and short-form copy are fundamentally different, both are considered copywriting, and each has its place in a more extensive marketing strategy overall.<\/p>\n\n\n\n

What Makes A Great Copywriter<\/h2>\n\n\n\n

Not only is their technical expertise needed (we’ll get to that), but a great copywriter must also have flexible creativity that allows them to think outside the box and break the rules. Copywriters are often asked to create and generate ideas on-demand, so it’s helpful to start stockpiling ideas from campaigns you like, copywriting examples that hit home, and newsletters you open from your inbox.<\/p>\n\n\n\n

A sense of empathy and curiosity is crucial for an effective copywriter, as creating compelling content requires an awareness and appreciation of the audience’s state of being. A great copywriter needs to be able to feel the target audience’s emotions, thoughts, feelings, and predicaments and then ask curious questions to help develop their copy strategy. <\/p>\n\n\n\n

Asking Questions Is A Copywriting Superpower<\/h3>\n\n\n\n

As a copywriter, being able to ask the right questions is an important part of the job.  The better the question, the more effective your copy will be. Asking questions allows the copywriter to get a better understanding of the project at hand and the client’s needs. <\/p>\n\n\n

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