The Donut Shop Online Marketing Podcast, Selling A Proven Product, Episode 3

Written by Dave Shrein

Discovering and Selling A Proven Product

The dream of online marketing is to send an email and then watch the sales roll in. Need an extra $2,000, send an email. Need to repair some equipment, send an email. When you have a proven product to sell, you have the ability to print money on demand. In this episode of The Donut Shop, we talk all about why a proven product matters, what the traits of a proven product are, and how to ensure you get the most out of your proven product… every last ounce of success that you’re entitled to!

The Ultimate Guide to Selling a Proven Product Online 

You’ve got a great product. You know it, your customers know it, and the proof is in the pudding (or, in this case, in the sales figures). Now it’s time to take your product to the next level online.

But how?

The internet is a vast and ever-changing marketplace, and it can be tough to know where to start, especially if marketing is new to you. It can feel overwhelming and frustrating to think about selling your proven product to the masses.

In the following article, we’ll share our best strategies to help you sell your proven product online like a pro. Using these strategies in tandem will create amazing results–so let’s get started!

Selling a Proven Product is Scalable

When you have a product that is proven to be successful, you can take advantage of that by scaling it online. This means that you can reach more customers with your product and make more money. However, reaching the right audience, and developing a product that can scale are two important things to consider.

Scaling a proven product online is not always easy. You need to have a strategy in place to make sure that you are reaching the right people with your product. By being clear about your client avatar or target market, making sure you’re reaching them, and then successfully selling to those people, you provide a good foundation for your product to scale.

One way to scale a proven product online is to use social media. You can use social media to reach new customers and get people interested in your product. By posting links, using affiliate marketing, or even demonstrating the use of your product on your accounts, you’re starting to scale your marketing and your product at the same time.

Another way to scale a proven product online is to use paid advertising. You can use paid advertising to reach new customers and to get them to try your product. This can be affiliate marketing, like the social media ads we mentioned, or it can be a pixel-based ad on a website or blog. Facebook ads are also under the umbrella of paid advertising as well. Some products even place ads in games, or as “bumper” videos before a Youtube video plays.

You can also use search engine optimization to scale a proven product online. This will help you rank higher in search engines so that people can find your product when they are looking for it. We have a really wonderful guide on SEO we’ve put together for you if you’re looking for specifics on SEO.

If you have a proven product, there are several ways you can scale it online. You need to have a plan and a strategy in place to make sure that you are reaching the right people with your product. You’ll want to continue to reach the people who love your product in new ways. You’ll also be able to find a bigger audience that matches your target market online.

Scaling an already proven product online means that you can rely on the integrity and trust that your product has already established with customers. It’s like if your hometown local grocery store went online and now you can get your favorite snacks even when you are not in the same state! You’d get to resume enjoying something you love because of the brand’s choice to sell its proven product online. As an entrepreneur, you get to create that moment for your customers, too!

And finally, it means that you don’t have to put in as much effort as you would if you were starting from scratch. Successful local businesses tend to do well on the internet, especially when they can leverage their existing customer base. This existing customer base is a valuable asset! Existing customers are more likely to buy again from a brand they trust, so marketing to this group can be key in achieving success when selling your already proven product online.

Your Emotions are Key to Selling a Proven Product

When you’re selling a proven product, your emotions become key. After all, if you’re like our clients, you probably believe your product is the gift the world needs. That can lend itself to feeling big emotions. But making sure your emotions are helping your product sell… that’s where we’re focusing in this article.

Bottom line: You need to care about what you sell, and be able to effectively communicate that to your audience online.

If you’re already doing that for in-person sales, doing it online is similar!

Why is it important to put your emotions into marketing your product? Because it’s the only way you can really connect with your audience. When you’re selling someone something, you need to care about what you’re selling. You have to be a product of your product.

Because if you don’t believe in what you’re selling, why should anyone else?

And if no one else believes in it either, why are you going through all this trouble?

You have to get people excited about what your product can do for them—not just because it will make their lives easier in some way (though that’s important), but because it’s the gift that the world needs right now.

You want your audience to think: “If everyone used (product name), we’d all be better off!”

When you lead with your emotions and your proven product sells online, what you create are “Brand Evangelists” that share your product, brand name, and their obsession with their friends. This is how products go viral, and how your story can help magnetize others to also share theirs. Think of a product you now have in your home because someone recommended it to you and shared how much it changed their life. There’s a large possibility that that item was purchased online.

Being a Product of Your Product Builds Trust

Selling a proven product online ultimately starts with two things: your product -and- your story around the product. People who are going to be introduced to your brand will have the same questions about your product and its inception as your in-person customers do. It’s your job now as an online marketer and business owner to make sure that you answer the questions you commonly answer in person… through the words on your website, which is called copywriting.

People that purchase from you online are not going to get the same in-person conversation opportunity with you. So, the way to show them that you understand where they’re coming from and that you can help is to take time to reflect on the things you know they’ll be wondering about. This is called forethought questioning and can help you be clear about what your customers love about your brand.

What questions do you answer all the time as you’re selling your proven product in person? What are the things your customers love about your brand already? If you don’t know the answers to these, it’s time to get curious and ask your existing customer base. (Send them an email, or ask when they’re in person with you next time!)

As you’re creating your marketing copy to sell your proven product online, think about being a product of your product. Meaning, what is YOUR life like because of what you created specifically?

How has your product changed your own life? What has happened because of the product that you get to do, be, or have access to? Did it make life easier? How so? What journey have you been on the last 5 years because of this product?

These are the kind of stories that will help connect with your audience and show them why your product is so important.

Repetition is the Secret Sauce of Sales

To make a proven product succeed online, you need to use a cyclical digital marketing strategy that will create amazing results. The key is that a cyclical strategy uses repetition to create a solid foundation that will convert more sales and scale your business. All of the pieces of your marketing work together.

The most successful products are the ones that evolve to more closely match the needs of their customers. By listening to feedback and creating new evolutions of your product, you experience more success and can scale your product more easily.

As a proven product creator, what do you want to be?

Do you want to be the person who creates one thing, then moves on? Or do you want to be the person who creates something and then improves on it by listening to feedback from your customers?

If you’re the latter type of person, then you’re going to have a much easier time scaling online! Creating a product that evolves is a great way to increase your success and make it easier for others to replicate your success.

It also means that people will be more willing to buy your products because they know that they’ll get more than just one thing—they’ll get an ongoing evolution of the product as well!

In the course of evolution, a product may take on new features, but don’t expect users to react positively if you simply re-create old ones without addressing their needs. Instead, think of ways that you can take a feature and make it better. This will help you create a product that evolves instead of regressing to the way things were.

How many products do you own that have a tag like “new branding, same great product!” That’s a great example of refining something while reassuring customers that you’re still trustworthy and will continue to meet their needs.

That’s why testimonials and feedback are vital for repeat sales. Use them to refine your processes, and you’ll be able to repeat a successful blueprint to make you scalable.

Complete is Better Than Perfect

Launching a new product is always a bit of a gamble. But if you let perfectionism get in the way, you’re guaranteed to stall out before you even get started. Remember, your product doesn’t need to be perfect—it just needs to be complete.

Perfectionism shows up in a lot of ways for business owners and their teams. You already know that campaigns that convert cross the finish line – so don’t let perfection call the shots.

Don’t be afraid to make mistakes! When you’re launching a business, there will inevitably be some bumps in the road and things won’t always go according to plan. However, if you’re afraid of making mistakes you may be hesitant to take risks, which can delay your launch and prevent you from achieving success. You have to put your product out there for it to be purchased!

Procrastination is one-way business owners can delay their launch because procrastinating and perfectionism tendencies go hand in hand. If you’re feeling resistant to getting your business online and selling your product online, you might need help. Get in touch with us! (It’s literally what we do.)

Focusing on completeness instead of perfection means you stay functional and deliver on your promises. It also means that you can’t afford to wait until everything is “just right.”

If you’re aiming for a flawless launch, prepare to miss the mark. The key is to get your product out there and start collecting feedback from your customers. Iterate and improve based on that feedback, evolving and moving your product forward, and you’ll be well on your way to a successful launch.

Selling a Proven Product Starts with a Relationship, not a Transaction

When selling a proven product online, it’s important to remember that your relationship with your clients is more important than any transaction. They need to know that you see them as people, not just customers. They need to know that you understand their pain points, what they want their future to look like, and what they are hoping they can experience because of your product.

Your potential customers want to know that you’re committed to helping them solve their specific problems. By helping them feel seen and heard, you not only bridge a gap between where they are and where they could be, but you build a relationship between you and that potential customer. They understand that you’ve faced what they are facing, and you found a way to win. They want that win, too, and if you can show them it’s possible, they’re going to be motivated to purchase from you or work with you.

This relationship continues past the point of purchase because your customer will follow your social media channels, see what you’re creating next, and want to engage with you. When someone purchases from you, help them feel like they’re a part of something. Be welcoming and respectful. Treat them with dignity and eyes that see possibility, not pity! Remaining empowering in your marketing can set you up for great customer relationships and brand loyalty.

Most importantly, they need to know that you’re in this together. You’re not just selling them a product, you’re helping them change their lives for the better.

So share your story, share your passion, and let them know how your product is going to make their lives better. They’ll appreciate the honesty and be more likely to buy from you.

Showing you’re a reliable company is important, especially online where issues with a product or company travel fast. You’ll need to be reliable on shipping and delivery, be responsive to concerns and questions, and provide excellent customer service. Some business owners like offering a money-back guarantee.

Grow your reputation for amazing customer service, and you’ll start a wave of those Brand Evangelists we mentioned – ready and waiting for your product release, or the next evolution of a cult favorite.

You can also offer incentives for referrals. When you offer an incentive for referrals, you’re showing your customers that you value their business and you want to reward them for spreading the word about your company and/or product. Discounts like free shipping, a percentage off of their next order, or a free product are great ways to build relationships between your existing and future customers.

Your social media presence is a great way to create a relationship around your brand and proven product. Being active on popular platforms like Twitter, Facebook, and Instagram, and providing valuable content that your customers and target market appreciate is important. It shares your product, but also helps people envision what it would be like to interact with your proven product daily in a lifestyle setting.

A Proven Product is Like Printing Money

On the internet, there’s no such thing as a sure thing. But when you’ve got a proven product – one that’s achieved consistent results time and time again – it’s like having a money printing press in your pocket.

You know that your product will achieve the results you’re looking for, and you can focus on scaling your business and making more sales. In other words, you can take your foot off the gas a little bit and start cruising a little more.

This is because you have campaigns that convert, so you know that your efforts will result in sales.

Plus, when you have a proven product, you can also start to create passive income streams, which will give you even more financial security. If you’re not already focused on creating a proven product, now is the time to start.

You can create a passive income stream by selling proven products online, over and over. All someone has to do is find your website and your product that will change their life, and then purchase your product.

You’re no longer required to be present for each sale, so your sales can accumulate faster. You stop being your bottleneck.

And a bonus – because the hard work of interacting with customers is done on your website, rather than by you (as it would be if you were selling in person), there’s no need to schedule regular time away from other activities for marketing and sales tasks.

This added time allows you to evolve your product, listen to your customers, and implement the feedback you’re receiving from your target market. You’ll find you get to focus on other areas of your business instead of being so customer-facing.

Selling your proven product online could be the best decision you ever make for your business.

Of course, this doesn’t mean that it’s going to be easy. Just because you have a proven product doesn’t mean that people are going to start buying it left and right. You still have to do the work of getting your product in front of the right people and creating a sales process that works.

But if you’re willing to put in the effort, selling a proven product can be one of the easiest things you ever do. There’s a piece of pie out there with your name on it, and with the right strategy, you can find it and sell it like a pro.


You now have a comprehensive guide to selling a proven product online. You should be well-equipped to start your own sales campaign and achieve amazing results. If you have a proven product that you know will sell, listing it for sale online can be a huge help in terms of providing some stability for your business.

Having a product that people want or need is one thing, but you also need to be able to run effective marketing campaigns that convert prospects into customers. If you can do that, then you’ll be in a much better position to generate consistent income as an entrepreneur. Having a proven product and the ability to run effective marketing campaigns are both essential ingredients for business success.

Remember that the key to success is to always keep your customers at the forefront of your mind. When you put their needs first, they will enjoy a better experience and be more likely to return.

We wish you the best of luck with your upcoming sales campaign, and we hope that you achieve amazing results! If you need help with your cyclical marketing campaigns or making sure that your proven product converts online, we’re here to help. Get in touch with us and we’ll explore ways we can work together.

If you’d like to hear our comprehensive podcast episode on selling your proven product, check out Season 1, Episode 3 of the Donut Shop Podcast. This episode covers in-depth how to sell your proven product online, how to create viral marketing around your launch, and more! 

Selling A Proven Product Chapter Markers

0:00 Welcome to The Donut Shop
2:21 The Core of Our DNA is Selling a Proven Product
3:32 Selling a Proven Product is Scalable
6:44 You are Passionate About Selling Your Proven Product Because You Want to Make a Difference
11:50 Selling Your Proven Product is Repeatable – You Don’t Have to Recreate It
12:59 Reevaluate Using SEO on Your Website and in Your Blog
17:35 Your Product Doesn’t Have to be Perfect for You to Launch It
19:04 An Example of an Imperfect Launch that Turned Out to be the Client’s Most Successful Ever
20:37 Selling Your Proven Product Demands Evolution
24:26 Be Selling Your Proven Product Starts with a Relationship
29:32 Having a Proven Product is Like Having a Printing Press
32:17 Here’s What’s Coming Up on Our Next Episode

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